My role: user interface, visual design, front end development.
GaggleAMP is a service that allows businesses and social media managers to engage their employees, partners, and customers to help spread their social media messages. The CEO and founder of GaggleAMP was formerly my manager at Podcast.com where I was his Lead Web Designer so when he needed someone to design the UI of his new project, he called me. I have worked with GaggleAMP on an as needed, freelance basis for several years on an assortment of products and services.
For the Amplify product, the client wanted to take a modular approach because components were going to be used on different screens for different users. He wanted it to feel friendly but business appropriate. We also needed to add a considerable number of features while maintaining coherence and easy access to all of them.